My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Host valuable workshops that solve real problems, with soft product mention at the end
Why It Works
Builds massive goodwill through valuable content delivery, making audience receptive to product recommendation
Prerequisites
How to Execute
Choose topic that your audience struggles with and your product helps solve
Deliver 45 minutes of pure value with actionable advice
Mention product as helpful tool in final 5 minutes
Focus on education, not selling
When It Fails
When the workshop feels like a sales pitch in disguise, or when product connection is forced
Real Example
“Shaan and Nick hosted delegation workshops that taught valuable skills, then mentioned Shepherd as a useful tool for implementation”
Related Knowledge
Audience Co-Founder Marketplace
Great businesses struggle to find trusted audience partners, while audience owners don't know which businesses are worth partnering with.
Audience Co-Founder Framework
A business partnership model where someone with a trusted audience becomes an equity partner to provide unfair distribution advantages, essentially acting as a non-fungible go-to-market cheat code.
Curse of Familiar Riches
The mental trap where entrepreneurs can easily envision 1-2x income growth (because they understand those mechanisms) but their brains short-circuit when trying to think of 10x growth paths.
Identify investment opportunities in companies you already pay as a customer
Becoming an equity partner in a business you already use, potentially seeing significant returns as the business grows with your help.
Trust Depth Over Reach Breadth
When evaluating audience partnerships, trust depth (how much influence you actually have) matters exponentially more than reach breadth (total follower count).
Money does make you happier, but the 'never enough' psychology persists at every level
Pursue wealth for the genuine benefits it provides, but don't expect it to eliminate the desire for more