My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Get authority figures to advocate for your position without directly promoting your product, then amplify their statements through media
Why It Works
People trust authority figures and media coverage more than direct advertising, creates unquestionable proof
Prerequisites
How to Execute
Identify respected authorities in your category
Research positions they already hold that align with your product
Provide data or framework that supports their existing beliefs
Help them articulate position publicly
Amplify their statements through media outreach
When It Fails
When authority figure seems bought and paid for, position feels forced, or authority lacks credibility with target audience
Real Example
“Dr. Oz advocating for berries and weight loss, leading to media coverage and billion-dollar supplement sales without directly promoting specific products”
Related Knowledge
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Mario Marketing Model
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Three Market Evolution Stages
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Create unforgettable proof that hijacks audience attention and memory
Demonstration becomes permanently lodged in viewer memory and creates viral sharing, like remembering fried egg drug com
Create movement by positioning product as tool for rebellion against status quo
Customers adopt product as badge of rebellion, generating organic word-of-mouth and tribal loyalty against established p