My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Create dramatic product demonstrations that generate organic sharing and word-of-mouth
Why It Works
Hijacks limbic system and creates unforgettable memories, people share dramatic content naturally
Prerequisites
How to Execute
Identify core product benefit that can be shown dramatically
Design physics-based demonstration that seems impossible
Film high-quality content with real stakes
Distribute through social channels and influencers
Create versions audience can repeat themselves
When It Fails
Demonstration seems fake, doesn't connect to actual product benefit, or creates negative associations
Real Example
“Mini Katana hiring 20 YouTubers to show sword cutting fired bullets, generating millions of views and sales despite being unable to advertise weapons traditionally”
Related Knowledge
Viral Demonstration Agency
Technical companies have great products but can't create memorable demonstrations that stick in customer minds
Seven Human Hijacks Framework
Seven psychological triggers that hijack the limbic system and force attention, making humans unable to resist paying at
Mario Marketing Model
Marketing framework that focuses on selling the customer transformation from small Mario to big Mario who shoots firebal
Three Market Evolution Stages
Framework showing how markets evolve through clueless, curious, and saturated stages, requiring different marketing appr
Create unforgettable proof that hijacks audience attention and memory
Demonstration becomes permanently lodged in viewer memory and creates viral sharing, like remembering fried egg drug com
Create movement by positioning product as tool for rebellion against status quo
Customers adopt product as badge of rebellion, generating organic word-of-mouth and tribal loyalty against established p