My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Podcasting will increasingly require genuine talent and authenticity because it's nearly impossible to fake your way to success in the medium
The Reasoning
Unlike blog posts or social media where you can use clickbait or manipulation, podcasting requires sustained authentic conversation for 40-50 minutes multiple times per week, making it hard to maintain a fake persona
What Needs to Be True
- Audiences continue to value long-form authentic content
- Podcast discovery remains relationship-driven rather than algorithm-driven
- Attention spans for podcast content remain stable
- Competition in podcasting continues to increase
Counterargument
AI and sophisticated content production tools might enable fake personas to work in podcasting, similar to how they work in other media
What Would Change This View
Evidence of successful fake personas in podcasting, or major changes to how people discover and consume podcasts
Implications for Builders
Focus on developing genuine expertise and personality rather than trying to hack growth
Invest in long-term relationship building with audience
Prioritize substance over style in podcast content
Be prepared for slower but more sustainable growth
Example Application
“A business coach chooses to share real struggles and failures in their podcast rather than maintaining a perfect success image, leading to deeper audience connection and more sustainable growth”
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Podcasting is the most powerful medium for building deep audience relationships
Content creators should prioritize podcast format for building loyal audiences even if growth is slower
the best way to circumvent someone's bullshit detectors to not bullshit
Being genuine and authentic is more effective than trying to manipulate or trick your audience