My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Twitter will produce its first billion-dollar companies built primarily through Twitter audience development, similar to what Instagram and YouTube have already achieved.
The Reasoning
Twitter's B2B-focused, text-based, high-value audience creates better conditions for expensive product sales than other platforms, but hasn't yet reached critical mass for breakout successes.
What Needs to Be True
- Twitter audience quality continues to outweigh size limitations
- More entrepreneurs learn to leverage Twitter for business building
- Twitter maintains its B2B professional focus
- Success stories like Shepherd inspire more attempts
Counterargument
Twitter's smaller audience size and engagement limitations may prevent it from ever matching Instagram/YouTube scale successes.
What Would Change This View
If Twitter's audience continues shrinking or shifts away from business/professional focus, or if other platforms develop better B2B creator tools.
Implications for Builders
Focus on building deep trust with Twitter audience rather than just follower count
Look for high-value product opportunities that match Twitter's professional demographic
Prepare for Twitter-native business models to become more mainstream
Example Application
“An entrepreneur building a $10K/month B2B software tool could leverage Twitter to reach decision-makers directly, whereas Instagram might only work for consumer products under $100.”
Related Knowledge
Twitter will produce its first billion-dollar business built natively on the platform within the nex
Twitter has business audience concentration and high conversion rates but lacks native famous creators, creating first-m
Audience Co-Founder Framework
A business partnership model where someone with a trusted audience becomes an equity partner to provide unfair distribution advantages, essentially acting as a non-fungible go-to-market cheat code.
Curse of Familiar Riches
The mental trap where entrepreneurs can easily envision 1-2x income growth (because they understand those mechanisms) but their brains short-circuit when trying to think of 10x growth paths.
Identify investment opportunities in companies you already pay as a customer
Becoming an equity partner in a business you already use, potentially seeing significant returns as the business grows with your help.
Trust Depth Over Reach Breadth
When evaluating audience partnerships, trust depth (how much influence you actually have) matters exponentially more than reach breadth (total follower count).
Money does make you happier, but the 'never enough' psychology persists at every level
Pursue wealth for the genuine benefits it provides, but don't expect it to eliminate the desire for more