@zachpogrob
Obsession beats discipline - go all-in on your craft until you either die or get reborn.
Build in Public with Daily Documentation
Why It Works
Transforms the building process itself into content. Each update creates a touchpoint with audience while generating organic interest in the eventual product launch. The journey becomes the marketing.
How to Execute
Commit to daily posts about what you are building
Share wins, struggles, and behind-the-scenes honestly
Let the documentation replace traditional marketing spend
Build waitlist through pure interest, not incentives
Make product quality the story, not hype
When It Fails
When building in public becomes more time than building. When audience grows around your persona instead of your product. When you share so much competitors copy you.
Real Example
“Post daily about building the running app - screenshots, decisions, failures. 20k+ join waitlist before launch without paid ads because they followed the journey.”
Related Knowledge
X: The X Video Game Method
Creates focused bursts of engagement without endless doom-scrolling.
X: Content Innovation Cycle (Cross-Pollination)
Most niches recycle the same formats.
X: Invite-Only Launch Strategy
Creates scarcity and signals quality.
X: Anti-Role Model Tracking for Content Fuel
Anti-goals are as motivating as goals.
X: Polarizing Takes for Engagement
Provocative statements generate strong reactions - both agreement and disagreement drive engagement.
X: Audience as Distribution Leverage
Years of audience building is not about content - it is creating distribution for when you have something real to launch.