@zachpogrob
Obsession beats discipline - go all-in on your craft until you either die or get reborn.
Invite-Only Launch Strategy
Why It Works
Creates scarcity and signals quality. Makes people who get access feel special and more likely to share. Influencers requesting codes proves demand and creates organic buzz.
How to Execute
Launch invite-only, not open access
Prioritize true supporters over influencers
Make people wait - especially those used to getting things handed to them
Give early access to your community first
Let influencers come to you asking for codes
When It Fails
When you need rapid user acquisition for network effects. When exclusivity creates more frustration than desire. When you do not have existing community to seed access.
Real Example
“Instagram influencers asking for codes while loyal X followers who supported the build get access first. The reversal of typical influencer dynamics creates story worth sharing.”
Related Knowledge
X: The X Video Game Method
Creates focused bursts of engagement without endless doom-scrolling.
X: Build in Public with Daily Documentation
Transforms the building process itself into content.
X: Content Innovation Cycle (Cross-Pollination)
Most niches recycle the same formats.
X: Anti-Role Model Tracking for Content Fuel
Anti-goals are as motivating as goals.
X: Polarizing Takes for Engagement
Provocative statements generate strong reactions - both agreement and disagreement drive engagement.
X: Audience as Distribution Leverage
Years of audience building is not about content - it is creating distribution for when you have something real to launch.