@zachpogrob
Obsession beats discipline - go all-in on your craft until you either die or get reborn.
Anti-Role Model Tracking for Content Fuel
Why It Works
Anti-goals are as motivating as goals. Periodically checking on people who wasted potential creates contrast that fuels your own drive and generates authentic content about what NOT to do.
How to Execute
Identify people who had potential but squandered it
Do not follow them (avoid daily exposure)
Check their accounts periodically as a reminder
Use their stagnation to create content about avoiding complacency
Share lessons without naming specific people
When It Fails
When it becomes obsessive comparison or breeds toxicity. When content turns mean-spirited rather than instructive. When you spend more time tracking them than building yourself.
Real Example
“That talented creator who stopped posting to chase trends - check in quarterly to remember why consistency matters, then post about the importance of staying the course.”
Related Knowledge
X: The X Video Game Method
Creates focused bursts of engagement without endless doom-scrolling.
X: Build in Public with Daily Documentation
Transforms the building process itself into content.
X: Content Innovation Cycle (Cross-Pollination)
Most niches recycle the same formats.
X: Invite-Only Launch Strategy
Creates scarcity and signals quality.
X: Polarizing Takes for Engagement
Provocative statements generate strong reactions - both agreement and disagreement drive engagement.
X: Audience as Distribution Leverage
Years of audience building is not about content - it is creating distribution for when you have something real to launch.