My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Authenticity beats polish in modern media
Evidence
Audiences immediately detect and reject inauthentic corporate speak, while authentic communication creates stronger connection even if less polished
Implication
Traditional media training may be counterproductive for building audience trust and engagement
Counter Belief
Professional polish and prepared messaging create authority and competence perception
Example Application
CEOs should prioritize direct, honest answers over perfectly crafted corporate messaging when facing difficult questions
Related Knowledge
Energy Determines Message Reception
The energy and tone you bring to communication determines how your message is received more than the actual content of what you say.
If You're Explaining, You're Losing
A PR principle stating that when you spend time explaining or defending your position, you've already lost control of the narrative and message.
Execute effective CEO interviews that build confidence and communicate key messages
Confident delivery, staying on message, providing specific metrics when asked, and maintaining positive energy throughout the interview.
if you're explaining you're losing
When you spend time defending or explaining your position, you've lost control of the conversation and appear defensive
this is the nightmare of Corporate America
Corporate promotion systems can elevate people who excel at corporate politics but lack substance or real competence
Linda Yaccarino represents the nightmare of Corporate America - someone who rises through ranks usin
Traditional corporate promotion systems reward political skills and network relationships over technical competence and direct communication ability, leading to mismatched leadership in technology companies.