My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“if you're explaining you're losing”
What It Means
When you spend time defending or explaining your position, you've lost control of the conversation and appear defensive
Why It Matters
This is a fundamental PR principle that determines whether you control the narrative or get controlled by it
When It's True
In public communications, media interviews, and crisis management situations
When It's Risky
When genuine clarification is needed for complex technical topics that require explanation
How to Apply
Acknowledge criticism briefly then pivot to your positive message
Stay in offensive mode rather than defensive mode
Control the conversation direction rather than reacting
Example Scenario
“Instead of explaining why user numbers declined, immediately pivot to growth in engagement metrics and new feature adoption”
Related Knowledge
If You're Explaining, You're Losing
A PR principle stating that when you spend time explaining or defending your position, you've already lost control of the narrative and message.
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this is the nightmare of Corporate America
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