My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Energy Determines Message Reception
The energy and tone you bring to communication determines how your message is received more than the actual content of what you say.
Decision Rule
Match your energy to the desired outcome and audience expectation, not to your internal emotional state.
How It Works
Audiences unconsciously mirror and react to the speaker's energy level and emotional state, which frames their interpretation of the content being delivered.
Failure Modes
Bringing funeral energy to optimistic messages
Defensive energy that makes you appear weak
Mismatch between claimed confidence and body language
Inappropriate emotional tone for the context
Example Decision
“If announcing positive business results, bring high energy and confidence even if you feel stressed internally about other issues.”
Related Knowledge
Authenticity beats polish in modern media
Traditional media training may be counterproductive for building audience trust and engagement
If You're Explaining, You're Losing
A PR principle stating that when you spend time explaining or defending your position, you've already lost control of the narrative and message.
Execute effective CEO interviews that build confidence and communicate key messages
Confident delivery, staying on message, providing specific metrics when asked, and maintaining positive energy throughout the interview.
if you're explaining you're losing
When you spend time defending or explaining your position, you've lost control of the conversation and appear defensive
this is the nightmare of Corporate America
Corporate promotion systems can elevate people who excel at corporate politics but lack substance or real competence
Linda Yaccarino represents the nightmare of Corporate America - someone who rises through ranks usin
Traditional corporate promotion systems reward political skills and network relationships over technical competence and direct communication ability, leading to mismatched leadership in technology companies.