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Execute effective CEO interviews that build confidence and communicate key messages
CEOs, executives, and spokespersons preparing for media interviews
1-2 weeks preparation, immediate applicationWhat Success Looks Like
Confident delivery, staying on message, providing specific metrics when asked, and maintaining positive energy throughout the interview.
Steps to Execute
Prepare key talking points and metrics in advance
Practice delivering numbers without looking them up
Develop pivot phrases to redirect from negative topics
Rehearse maintaining confident energy and posture
Anticipate difficult questions and prepare responses
Ensure internal alignment on major announcements
Checklist
Inputs Needed
- Current business metrics and performance data
- Recent company developments and announcements
- Potential negative topics or criticisms to address
- Key messages to communicate
- Interview format and expected duration
Outputs
- Confident interview performance
- Clear communication of key messages
- Positive media coverage and social reaction
- Stakeholder confidence in leadership
Example
“A tech CEO preparing for a major conference interview after recent controversies needs to pivot from defensive topics to growth metrics and future vision while maintaining executive presence.”
Related Knowledge
If You're Explaining, You're Losing
A PR principle stating that when you spend time explaining or defending your position, you've already lost control of the narrative and message.
wrong-energy-mistake
not-having-your-product
Energy Determines Message Reception
The energy and tone you bring to communication determines how your message is received more than the actual content of what you say.
Authenticity beats polish in modern media
Traditional media training may be counterproductive for building audience trust and engagement
if you're explaining you're losing
When you spend time defending or explaining your position, you've lost control of the conversation and appear defensive