My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Process trust over emotional decision-making
Evidence
An's consistent success across multiple ventures (nonprofit, fitness, real estate) by sticking to researched strategies despite emotional discomfort
Implication
Most people fail not due to bad strategies but due to abandoning good strategies during normal variance periods
Counter Belief
Emotional intelligence and intuition are equally important as logical analysis for entrepreneurial success
Example Application
Commit to investment or business strategies for predetermined timeframes based on research rather than current emotional state
Related Knowledge
Emotion-Logic Separation
A decision-making approach that consciously separates emotional responses from logical evaluation, especially during high-stakes or stressful situations involving significant capital or risk.
Trust the Process Framework
A decision-making approach where you commit to executing a well-researched plan despite emotional discomfort or temporary setbacks, separating logic from emotion throughout execution.
Launch profitable boutique fitness studio with strong unit economics
Month one revenue of $90k+, ability to pay founder $1M+ salary by year two, and pathway to multi-location expansion with
I've never met someone who has such faith in the process
An demonstrates unusual ability to commit to and execute strategies despite emotional discomfort or uncertainty
word of mouth is like the worst answer to hear
Word-of-mouth marketing is frustrating for marketers because it's not directly actionable - it's an outcome of product e
Word-of-mouth marketing is the most frustrating answer for entrepreneurs because it's not directly a
Word-of-mouth requires creating a remarkable product experience that naturally compels customers to share, which is much harder than executing tactical marketing campaigns with direct cause-and-effect relationships.