My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I've never met someone who has such faith in the process”
What It Means
An demonstrates unusual ability to commit to and execute strategies despite emotional discomfort or uncertainty
Why It Matters
Most entrepreneurs fail by abandoning viable strategies during normal variance periods rather than sticking to researched plans
When It's True
When you have done thorough research and established clear success criteria before starting
When It's Risky
When fundamental market conditions have changed or when initial assumptions prove incorrect
How to Apply
Establish clear timeline and milestones before starting any major strategy
Separate emotional responses from logical evaluation during difficult periods
Create accountability systems to maintain discipline during variance
Example Scenario
“An risked half her net worth on real estate development but stuck to her research-based plan despite emotional stress, ultimately doubling her investment”
Related Knowledge
Trust the Process Framework
A decision-making approach where you commit to executing a well-researched plan despite emotional discomfort or temporary setbacks, separating logic from emotion throughout execution.
Launch profitable boutique fitness studio with strong unit economics
Month one revenue of $90k+, ability to pay founder $1M+ salary by year two, and pathway to multi-location expansion with
Emotion-Logic Separation
A decision-making approach that consciously separates emotional responses from logical evaluation, especially during high-stakes or stressful situations involving significant capital or risk.
Process trust over emotional decision-making
Most people fail not due to bad strategies but due to abandoning good strategies during normal variance periods
word of mouth is like the worst answer to hear
Word-of-mouth marketing is frustrating for marketers because it's not directly actionable - it's an outcome of product e
Word-of-mouth marketing is the most frustrating answer for entrepreneurs because it's not directly a
Word-of-mouth requires creating a remarkable product experience that naturally compels customers to share, which is much harder than executing tactical marketing campaigns with direct cause-and-effect relationships.