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Emotion-Logic Separation
A decision-making approach that consciously separates emotional responses from logical evaluation, especially during high-stakes or stressful situations involving significant capital or risk.
Decision Rule
When facing a decision involving significant risk or capital, pause to identify your emotional state, then evaluate the decision using predetermined logical criteria independent of current feelings.
How It Works
Creates psychological distance between immediate emotional reactions (fear, excitement, anxiety) and analytical decision-making by using structured evaluation processes and predetermined criteria.
Failure Modes
Over-relying on logic while ignoring important emotional signals
Failing to recognize when emotions are providing valuable information
Making decisions during high emotional states without cooling-off periods
Not having clear logical frameworks established before emotional pressure arrives
Example Decision
“When An risked $4M (half her net worth) on Dominican Republic real estate, she separated her natural fear response from her logical evaluation based on research, expert advice, and predetermined investment criteria.”
Related Knowledge
Process trust over emotional decision-making
Most people fail not due to bad strategies but due to abandoning good strategies during normal variance periods
Trust the Process Framework
A decision-making approach where you commit to executing a well-researched plan despite emotional discomfort or temporary setbacks, separating logic from emotion throughout execution.
Launch profitable boutique fitness studio with strong unit economics
Month one revenue of $90k+, ability to pay founder $1M+ salary by year two, and pathway to multi-location expansion with
I've never met someone who has such faith in the process
An demonstrates unusual ability to commit to and execute strategies despite emotional discomfort or uncertainty
word of mouth is like the worst answer to hear
Word-of-mouth marketing is frustrating for marketers because it's not directly actionable - it's an outcome of product e
Word-of-mouth marketing is the most frustrating answer for entrepreneurs because it's not directly a
Word-of-mouth requires creating a remarkable product experience that naturally compels customers to share, which is much harder than executing tactical marketing campaigns with direct cause-and-effect relationships.