My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Mom and Pop beats Big Corporate

Consumers increasingly prefer authentic, small-scale brands over polished corporate alternatives

Entrepreneurs should embrace scrappy, personal aesthetics rather than trying to appear large and professional

Professional presentation builds trust and credibility necessary for scale

Physical newsletter boxes should use USPS packaging and messy tape rather than professional branded boxes to maintain authentic feel

Asymmetric Upside Decision Making

Making decisions where the potential upside significantly outweighs the downside risk, even if the probability of succes

Choice Removal for Behavior Change

Creating behavior change by eliminating choice and options rather than relying on willpower or motivation

Drunk Ideas Method

A systematic approach to generating and sharing half-baked business ideas by using alcohol (or pretending to drink) as s

Great Ideas Remix Framework

Taking proven successful concepts and applying them to different markets, demographics, or contexts while maintaining th

Force habit formation through controlled environment elimination of choice

Participants leave with established healthy habits around sleep, diet, exercise, and mindfulness that persist after retu

every great drunk idea there's a sliver of a phenomenal idea in this idea

Even intentionally bad ideas often contain valuable core insights that can be extracted and refined