My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“every great drunk idea there's a sliver of a phenomenal idea in this idea”
What It Means
Even intentionally bad ideas often contain valuable core insights that can be extracted and refined
Why It Matters
Encourages exploration of unconventional ideas without fear of judgment, knowing valuable elements can be salvaged
When It's True
When brainstorming without constraints and focusing on core mechanisms rather than surface execution
When It's Risky
When the 'sliver' requires fundamental changes that eliminate what made the original idea interesting
How to Apply
Create safe spaces for wild ideation
Focus on extracting core mechanisms
Separate idea generation from idea evaluation
Example Scenario
“Habit Island sounds crazy but the core insight about removing choice for behavior change could apply to many other business models”
Related Knowledge
Drunk Ideas Method
A systematic approach to generating and sharing half-baked business ideas by using alcohol (or pretending to drink) as s
Great Ideas Remix Framework
Taking proven successful concepts and applying them to different markets, demographics, or contexts while maintaining th
Force habit formation through controlled environment elimination of choice
Participants leave with established healthy habits around sleep, diet, exercise, and mindfulness that persist after retu
Asymmetric Upside Decision Making
Making decisions where the potential upside significantly outweighs the downside risk, even if the probability of succes
Choice Removal for Behavior Change
Creating behavior change by eliminating choice and options rather than relying on willpower or motivation
Mom and Pop beats Big Corporate
Entrepreneurs should embrace scrappy, personal aesthetics rather than trying to appear large and professional