My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Choice Removal for Behavior Change
Creating behavior change by eliminating choice and options rather than relying on willpower or motivation
Decision Rule
When trying to establish new habits or eliminate bad ones, design environment to make desired behavior the only available option
How It Works
Reduces decision fatigue and removes temptation by making the environment do the work instead of relying on individual self-control
Failure Modes
Creating too extreme restrictions that lead to rebellion
Not accounting for legitimate exceptions or emergencies
Removing choice without replacing with positive alternatives
Ignoring individual differences in response to restrictions
Example Decision
“Instead of trying to convince people to eat healthy through education, Habit Island only stocks healthy food - removing the choice to eat poorly and making healthy eating automatic”
Related Knowledge
Mom and Pop beats Big Corporate
Entrepreneurs should embrace scrappy, personal aesthetics rather than trying to appear large and professional
Drunk Ideas Method
A systematic approach to generating and sharing half-baked business ideas by using alcohol (or pretending to drink) as s
Great Ideas Remix Framework
Taking proven successful concepts and applying them to different markets, demographics, or contexts while maintaining th
Force habit formation through controlled environment elimination of choice
Participants leave with established healthy habits around sleep, diet, exercise, and mindfulness that persist after retu
Asymmetric Upside Decision Making
Making decisions where the potential upside significantly outweighs the downside risk, even if the probability of succes
every great drunk idea there's a sliver of a phenomenal idea in this idea
Even intentionally bad ideas often contain valuable core insights that can be extracted and refined