My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Attention is the universal currency that everyone needs
Evidence
Every goal requires getting someone's attention - raising money (investors), selling products (customers), parenting (children), dating (partners), politics (voters).
Implication
Mastering attention capture and direction becomes the most valuable meta-skill for achieving any objective.
Counter Belief
Quality of product/service matters more than ability to capture attention, and attention-focused approaches lead to shallow, unsustainable success.
Example Application
A consultant focuses 70% of their time on content creation and platform presence rather than just being good at consulting, because attention capture drives all business outcomes.
Related Knowledge
Risk Tolerance Through Backwards Mobility Comfort
The key differentiator between different levels of business success is how comfortable someone is with losing their current status and having to rebuild from a lower position.
Multi-Channel Distribution Requirement
In rapidly changing markets, businesses must develop multiple distribution channels rather than depending on a single channel, as any single channel can be disrupted or become ineffective.
PACK Framework (Platforms And Culture Knowledge)
A systematic approach to identifying underpriced attention opportunities by tracking platform mechanics and cultural trends simultaneously.
Day Trading Attention
Treating attention as a tradeable asset class where you identify underpriced attention opportunities and execute quickly before markets correct.
Jockey Over Horse Investment Philosophy
Prioritizing the quality and capabilities of the founder/team over the business idea when making investment decisions.
Create a cultural moment around taking action on opportunities
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.