My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Marketing excellence beats product innovation for most businesses

Suck My Gutters Clean being considered 'perfect' despite offering commodity service

Spend more resources on marketing systems than product development

Great products market themselves

Gutter cleaning company with perfect landing page likely outperforms technically superior competitors

Content as Business Elevator vs Treadmill

Content creation can either be an elevator that rapidly advances your business or a treadmill that keeps you busy withou

Products as Permission Slips

The most successful products often give customers permission to express a version of themselves they want to be but can'

Perfect Landing Page Framework

A systematic approach to landing page design that maximizes conversions through clear value proposition, social proof, u

Permission Slip Product Framework

Reframing simple products as tools that give customers permission to express a desired version of themselves

Anti-Positioning Strategy

Positioning your business as the opposite of a dominant trend, using that contrast to create value and differentiation

Build a local service business using viral content marketing

400,000+ views on videos, national brand recognition, premium pricing, constant demand pipeline