My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Fish Where The Fish Swim Framework
Look for business opportunities in niches where demand exists but few entrepreneurs are competing, rather than crowded markets where everyone is competing
How It Works
Most entrepreneurs cluster in obvious, trendy markets creating oversaturation. Real opportunities exist in unsexy, overlooked niches with genuine demand and fewer competitors
Components
Follow curiosity into unconventional spaces
Look for niches others dismiss as too small or boring
Find communities with unmet needs
Avoid trendy areas where all entrepreneurs congregate
Validate demand before assuming it's too niche
When to Use
When evaluating new business opportunities, looking for underserved markets, or pivoting from oversaturated spaces
When Not to Use
When you lack domain expertise in the niche, when the niche is too small to scale, or when you're following pure passion without market validation
Anti-Patterns to Avoid
Example
“Jesse Itzler discovered coconut water while training for 100-mile races. Instead of competing in the crowded sports drink market, he found Zico in the tiny endurance racing community and helped build it into a major brand sold to Coca-Cola”
Related Knowledge
Dominate retail distribution through obsessive attention to in-store execution
Products are perfectly displayed, stocked, and positioned in stores leading to maximum sales velocity and retailer satis
surface_level_product_involvement
Regulation Inflections Framework
A method for identifying business opportunities by tracking regulatory changes that unlock previously restricted markets or create new compliance requirements.
The 10-Year Trend Betting Framework
A strategic approach to business building that focuses exclusively on trends and opportunities that will play out over 10+ years rather than immediate market gaps.
Bystander Effect in Business Opportunities
A cognitive bias where obviously valuable problems get ignored because everyone assumes someone else must already be working on them, leaving trillion-dollar opportunities hiding in plain sight.
Man Must Become Chocolate Framework
To succeed with a product, founders must obsess deeply enough to become genuine experts, not just celebrity endorsers or