My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Man Must Become Chocolate Framework
To succeed with a product, founders must obsess deeply enough to become genuine experts, not just celebrity endorsers or casual participants
How It Works
Surface-level involvement creates surface-level products. Deep obsession leads to superior product knowledge, better decisions, and authentic market positioning
Components
Study every competitor and product detail
Spend time in retail locations fixing displays personally
Learn industry economics and supply chains
Engage with customers directly and frequently
Master both product and business operations
When to Use
When launching products in categories you don't deeply understand, when considering influencer-style brand partnerships, or when building consumer products
When Not to Use
In highly technical fields requiring specialized expertise you can't acquire, or when your competitive advantage lies elsewhere
Anti-Patterns to Avoid
Example
“MrBeast didn't just endorse Feastables chocolate. He learned the entire chocolate industry, restocks Walmart shelves personally, scanned every product in Walmart to understand retail, and can quote exact inventory costs”
Related Knowledge
man does not sell chocolate he must become chocolate
To succeed with a product, founders must become deep experts rather than casual participants
Dominate retail distribution through obsessive attention to in-store execution
Products are perfectly displayed, stocked, and positioned in stores leading to maximum sales velocity and retailer satis
surface_level_product_involvement
Fish Where The Fish Swim Framework
Look for business opportunities in niches where demand exists but few entrepreneurs are competing, rather than crowded m
Game Selection Over Game Optimization
Choosing the right game to play matters more than optimizing performance within the wrong game
Intensity and obsession are undervalued competitive advantages
Most people won't do what it takes to truly understand their business, creating opportunities for those who will