My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Dominate retail distribution through obsessive attention to in-store execution
Consumer product founders selling through major retailers
Ongoing operational practiceWhat Success Looks Like
Products are perfectly displayed, stocked, and positioned in stores leading to maximum sales velocity and retailer satisfaction
Steps to Execute
Visit stores regularly to check product placement
Personally restock and fix displays
Learn retailer economics and priorities
Build relationships with store associates
Track and optimize shelf positioning
Monitor competitor activity in-store
Checklist
Inputs Needed
- Store access or relationships
- Product knowledge
- Time for regular visits
- Understanding of retailer priorities
Outputs
- Higher sales velocity
- Better shelf positioning
- Retailer partnership strength
- Market intelligence
Example
“MrBeast badges into Walmart backrooms to restock his own chocolate, straightens displays, removes damaged products, and gives chocolate industry masterclasses in the aisles while restocking”
Related Knowledge
Fish Where The Fish Swim Framework
Look for business opportunities in niches where demand exists but few entrepreneurs are competing, rather than crowded m
Man Must Become Chocolate Framework
To succeed with a product, founders must obsess deeply enough to become genuine experts, not just celebrity endorsers or
surface_level_product_involvement
Game Selection Over Game Optimization
Choosing the right game to play matters more than optimizing performance within the wrong game
Intensity and obsession are undervalued competitive advantages
Most people won't do what it takes to truly understand their business, creating opportunities for those who will
fish were the fish swim not where the fishermen stand
Look for business opportunities where real demand exists, not where all entrepreneurs are competing