GraphedMinds
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Playbooks

Bring back jingle marketing for modern brands using updated distribution channels

Consumer brand marketers, local service businesses, e-commerce companies

3-6 months to test and iterate

What Success Looks Like

Measurable increase in brand recall, organic sharing of jingle content, and ability to track phone numbers/URLs mentioned in jingles

Steps to Execute

1

Research competitor audio branding gaps

2

Create 3-5 jingle variations with different cringiness levels

3

Test on Facebook/TikTok with high frequency settings

4

Measure brand recall through surveys

5

Scale winning version across channels

Checklist

Brand name repeated 3+ times
Clear call-to-action included
Intentionally memorable (slightly cringe)
Under 15 seconds for social media
Different versions for different platforms

Inputs Needed

  • Music production budget ($500-5000)
  • Voice talent
  • Brand positioning clarity
  • Target audience definition
  • Distribution channel access

Outputs

  • 3-5 jingle variations
  • Performance metrics by channel
  • Brand recall measurement
  • Cost per memorable impression

Example

“Local plumbing company creates '1-800-NO-LEAKS, call 1-800-NO-LEAKS, when your pipes break, 1-800-NO-LEAKS' jingle, runs on local radio and Facebook with high frequency targeting homeowners 35+”

Related Knowledge

Framework

Jingle Effectiveness Framework

A framework for creating memorable brand messaging using three core elements: strategic cringiness, repetitive brand men

Same episodeComplements
Framework

Whale-Based Monetization Framework

A revenue model where majority of income comes from tiny percentage of users ('whales') who spend extremely large amount

Same episodeComplements
Lesson

marketing_fashion_over_effectiveness

Same episodeComplements
Playbook

Use prediction markets as superior alternative to traditional polling and market research

More accurate predictions than traditional polls, real-time sentiment tracking, and actionable insights for decision-mak

Same episode
Mental Model

Earworm Marketing Principle

Marketing messages packaged as repetitive musical snippets create stronger memory encoding than visual or spoken message

Same episode
Mental Model

Skin-in-Game Crowd Wisdom

Collective predictions become more accurate when participants risk their own money rather than just offering opinions

Same episode