My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Skin-in-Game Crowd Wisdom

Collective predictions become more accurate when participants risk their own money rather than just offering opinions

When seeking predictions or market research, prioritize sources where participants have financial stake in accuracy

Financial risk filters out casual opinions and motivated reasoning, leaving participants who genuinely believe their predictions

Low volume markets easily manipulated

Participants with inside information

Unclear resolution criteria

Demographic bias in participant pool

“Instead of conducting expensive consumer surveys, create prediction market for product adoption rates”

Neurological patterns are more important than cultural trends in marketing effectiveness

Marketers should prioritize brain science over industry fashion when choosing tactics

Jingle Effectiveness Framework

A framework for creating memorable brand messaging using three core elements: strategic cringiness, repetitive brand men

Whale-Based Monetization Framework

A revenue model where majority of income comes from tiny percentage of users ('whales') who spend extremely large amount

Bring back jingle marketing for modern brands using updated distribution channels

Measurable increase in brand recall, organic sharing of jingle content, and ability to track phone numbers/URLs mentione

Use prediction markets as superior alternative to traditional polling and market research

More accurate predictions than traditional polls, real-time sentiment tracking, and actionable insights for decision-mak

Earworm Marketing Principle

Marketing messages packaged as repetitive musical snippets create stronger memory encoding than visual or spoken message