My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Earworm Marketing Principle
Marketing messages packaged as repetitive musical snippets create stronger memory encoding than visual or spoken messages alone
Decision Rule
When choosing between equally effective marketing approaches, prefer the one that can be turned into a memorable audio pattern
How It Works
Brain's phonetic loop processes musical patterns differently than speech, creating stronger and more durable memory traces
Failure Modes
Trying to be too sophisticated
Insufficient repetition
Complex melodies that can't be hummed
No clear call-to-action
Example Decision
“Local service business choosing between billboard and radio ads picks radio with custom jingle repeating phone number”
Related Knowledge
Neurological patterns are more important than cultural trends in marketing effectiveness
Marketers should prioritize brain science over industry fashion when choosing tactics
Jingle Effectiveness Framework
A framework for creating memorable brand messaging using three core elements: strategic cringiness, repetitive brand men
Whale-Based Monetization Framework
A revenue model where majority of income comes from tiny percentage of users ('whales') who spend extremely large amount
Bring back jingle marketing for modern brands using updated distribution channels
Measurable increase in brand recall, organic sharing of jingle content, and ability to track phone numbers/URLs mentione
Use prediction markets as superior alternative to traditional polling and market research
More accurate predictions than traditional polls, real-time sentiment tracking, and actionable insights for decision-mak
Skin-in-Game Crowd Wisdom
Collective predictions become more accurate when participants risk their own money rather than just offering opinions