My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“when you use these seven things you are hijacking the limbic system of the brain”
What It Means
The seven marketing hijacks bypass rational thinking by targeting the primitive brain that controls emotions and instincts
Why It Matters
Understanding this allows marketers to create campaigns that generate automatic responses rather than requiring logical persuasion
When It's True
When using psychological triggers that tap into evolutionary survival instincts and social proof mechanisms
When It's Risky
When manipulating psychology unethically or when audience becomes aware of manipulation tactics
How to Apply
Apply the seven hijacks framework to marketing campaigns
Focus on emotional triggers rather than logical arguments
Test campaigns for limbic response vs rational response
Example Scenario
“Toothpaste campaign using tongue-on-teeth demonstration automatically triggers disgust response and desire to clean, bypassing rational evaluation of product claims”
Related Knowledge
Seven Human Hijacks Framework
Seven psychological triggers that hijack the limbic system and force attention, making humans unable to resist paying at
Mario Marketing Model
Marketing framework that focuses on selling the customer transformation from small Mario to big Mario who shoots firebal
Three Market Evolution Stages
Framework showing how markets evolve through clueless, curious, and saturated stages, requiring different marketing appr
Create unforgettable proof that hijacks audience attention and memory
Demonstration becomes permanently lodged in viewer memory and creates viral sharing, like remembering fried egg drug com
Create movement by positioning product as tool for rebellion against status quo
Customers adopt product as badge of rebellion, generating organic word-of-mouth and tribal loyalty against established p
Event Psychology Model
Humans cannot resist investigating when they see other humans gathered around something, making events automatically gen