My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“nothing attracts a crowd like a crowd”
What It Means
Humans have irresistible urge to investigate when they see others gathered around something, creating automatic attention and social validation
Why It Matters
Events and crowds generate attention more effectively than individual marketing messages because they trigger survival instincts
When It's True
When events have genuine substance behind them and create authentic social gathering
When It's Risky
When crowds are artificially manufactured or when event lacks real value proposition
How to Apply
Create events around product launches instead of press releases
Design demonstrations that naturally gather crowds
Leverage media coverage of events for broader reach
Example Scenario
“PT Barnum's elevator demonstration drew crowd to watch Otis risk his life, creating newspaper coverage and sales that individual marketing couldn't achieve”
Related Knowledge
Seven Human Hijacks Framework
Seven psychological triggers that hijack the limbic system and force attention, making humans unable to resist paying at
Mario Marketing Model
Marketing framework that focuses on selling the customer transformation from small Mario to big Mario who shoots firebal
Three Market Evolution Stages
Framework showing how markets evolve through clueless, curious, and saturated stages, requiring different marketing appr
Create unforgettable proof that hijacks audience attention and memory
Demonstration becomes permanently lodged in viewer memory and creates viral sharing, like remembering fried egg drug com
Create movement by positioning product as tool for rebellion against status quo
Customers adopt product as badge of rebellion, generating organic word-of-mouth and tribal loyalty against established p
Event Psychology Model
Humans cannot resist investigating when they see other humans gathered around something, making events automatically gen