My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“why guess when you can test for cheaper than it almost cost to guess”
What It Means
Testing small is more cost-effective and informative than spending time and energy trying to predict outcomes
Why It Matters
Eliminates analysis paralysis and reduces wasted resources on untested assumptions
When It's True
When you have ability to run small tests quickly and measure results accurately
When It's Risky
When the cost of failure is very high or when testing might damage relationships/reputation
How to Apply
Set up rapid testing frameworks before making big decisions
Budget small amounts for experimental campaigns
Create minimum viable versions of ideas before full investment
Measure results quickly and scale what works
Example Scenario
“Instead of debating whether LinkedIn newsletter will work for your business, write 3 newsletters and measure engagement and lead generation before committing to a full content strategy.”
Related Knowledge
PACK Framework (Platforms And Culture Knowledge)
A systematic approach to identifying underpriced attention opportunities by tracking platform mechanics and cultural trends simultaneously.
Day Trading Attention
Treating attention as a tradeable asset class where you identify underpriced attention opportunities and execute quickly before markets correct.
Jockey Over Horse Investment Philosophy
Prioritizing the quality and capabilities of the founder/team over the business idea when making investment decisions.
Create a cultural moment around taking action on opportunities
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.
Build a sustainable daily gratitude practice that actually shifts mood and perspective
You automatically notice 10-15 small things to be grateful for throughout each day, leading to improved mood, reduced anxiety, and better decision-making under stress.
Risk Tolerance Through Backwards Mobility Comfort
The key differentiator between different levels of business success is how comfortable someone is with losing their current status and having to rebuild from a lower position.