My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“attention is the most mispriced asset right now that most impacts everyone”
What It Means
Human attention is undervalued relative to its importance for achieving any business or personal goal
Why It Matters
Understanding this creates competitive advantage for those who master attention capture and allocation
When It's True
When attention determines success more than product quality alone, especially in crowded markets
When It's Risky
When focusing on attention comes at expense of product quality or when attention-seeking becomes inauthentic
How to Apply
Allocate significant time and budget to attention capture
Study platform algorithms and attention patterns
Create content specifically designed to earn attention
Measure attention metrics alongside business outcomes
Example Scenario
“A consultant realizes that being great at consulting isn't enough - they need to capture attention through content and speaking to get clients, so they spend 30% of their time on attention-generating activities.”
Related Knowledge
PACK Framework (Platforms And Culture Knowledge)
A systematic approach to identifying underpriced attention opportunities by tracking platform mechanics and cultural trends simultaneously.
Day Trading Attention
Treating attention as a tradeable asset class where you identify underpriced attention opportunities and execute quickly before markets correct.
Jockey Over Horse Investment Philosophy
Prioritizing the quality and capabilities of the founder/team over the business idea when making investment decisions.
Create a cultural moment around taking action on opportunities
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.
Build a sustainable daily gratitude practice that actually shifts mood and perspective
You automatically notice 10-15 small things to be grateful for throughout each day, leading to improved mood, reduced anxiety, and better decision-making under stress.
Risk Tolerance Through Backwards Mobility Comfort
The key differentiator between different levels of business success is how comfortable someone is with losing their current status and having to rebuild from a lower position.