My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I don't make a wish but we should start a trend and try to make 1234 matter for entrepreneurs”
What It Means
Instead of passively wishing for things, actively create cultural movements that serve your community
Why It Matters
Shows how to manufacture viral moments and create cultural relevance around useful concepts
When It's True
When you have the influence and creativity to start movements, and when the concept genuinely helps people
When It's Risky
When forced or inauthentic, or when you don't have enough influence to create initial momentum
How to Apply
Identify useful concepts that could become cultural moments
Create simple, memorable frameworks people can adopt
Use your platform to seed initial adoption
Design concepts that spread naturally through usage
Example Scenario
“Instead of just talking about the importance of taking action, create '12:34 = shoot your shot time' movement where people take action on opportunities they see at 12:34, making it a cultural trigger for entrepreneurial action.”
Related Knowledge
PACK Framework (Platforms And Culture Knowledge)
A systematic approach to identifying underpriced attention opportunities by tracking platform mechanics and cultural trends simultaneously.
Day Trading Attention
Treating attention as a tradeable asset class where you identify underpriced attention opportunities and execute quickly before markets correct.
Jockey Over Horse Investment Philosophy
Prioritizing the quality and capabilities of the founder/team over the business idea when making investment decisions.
Create a cultural moment around taking action on opportunities
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.
Build a sustainable daily gratitude practice that actually shifts mood and perspective
You automatically notice 10-15 small things to be grateful for throughout each day, leading to improved mood, reduced anxiety, and better decision-making under stress.
Risk Tolerance Through Backwards Mobility Comfort
The key differentiator between different levels of business success is how comfortable someone is with losing their current status and having to rebuild from a lower position.