My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“forget Rags to Riches some people are just rags to rags so that their kids have a shot”
What It Means
Some people sacrifice their own advancement to create opportunities for the next generation, which deserves deep respect
Why It Matters
Provides perspective on privilege and the sacrifices that enable others' success
When It's True
When recognizing the contributions of parents, immigrants, and others who prioritize next generation over personal advancement
When It's Risky
When it becomes excuse for not taking responsibility for your own opportunities
How to Apply
Acknowledge the sacrifices others made for your opportunities
Consider how your actions today create opportunities for others
Respect people who aren't 'successful' but are creating success for others
Use this perspective to fuel gratitude and responsibility
Example Scenario
“A successful entrepreneur realizes their parents worked multiple jobs without advancement so they could attend college, leading to deeper appreciation and motivation to honor that sacrifice through their own impact.”
Related Knowledge
PACK Framework (Platforms And Culture Knowledge)
A systematic approach to identifying underpriced attention opportunities by tracking platform mechanics and cultural trends simultaneously.
Day Trading Attention
Treating attention as a tradeable asset class where you identify underpriced attention opportunities and execute quickly before markets correct.
Jockey Over Horse Investment Philosophy
Prioritizing the quality and capabilities of the founder/team over the business idea when making investment decisions.
Create a cultural moment around taking action on opportunities
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.
Build a sustainable daily gratitude practice that actually shifts mood and perspective
You automatically notice 10-15 small things to be grateful for throughout each day, leading to improved mood, reduced anxiety, and better decision-making under stress.
Risk Tolerance Through Backwards Mobility Comfort
The key differentiator between different levels of business success is how comfortable someone is with losing their current status and having to rebuild from a lower position.