My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“My teeth are a permission slip”
What It Means
Products can give customers permission to express parts of themselves they normally can't access
Why It Matters
Reveals how to position commodity products as identity tools rather than functional items
When It's True
When customers have desired behaviors blocked by social norms or confidence barriers
When It's Risky
When the permission isn't actually valued or when product can't deliver the promised permission
How to Apply
Identify what behavior your product enables
Position product as permission rather than function
Price based on emotional value not material cost
Example Scenario
“Marketing fake teeth not as novelty items but as tools that let people be playful and silly in socially acceptable ways”
Related Knowledge
The opposite of an AI bet is building live events
As AI makes digital experiences common, live human experiences become scarce and valuable
Perfect Landing Page Framework
A systematic approach to landing page design that maximizes conversions through clear value proposition, social proof, u
Permission Slip Product Framework
Reframing simple products as tools that give customers permission to express a desired version of themselves
Anti-Positioning Strategy
Positioning your business as the opposite of a dominant trend, using that contrast to create value and differentiation
Build a local service business using viral content marketing
400,000+ views on videos, national brand recognition, premium pricing, constant demand pipeline
Build transferable money-making skills while working in any business
Owning a core business skill that transfers across industries and creates ownership opportunities