My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“The opposite of an AI bet is building live events”
What It Means
As AI makes digital experiences common, live human experiences become scarce and valuable
Why It Matters
Shows how to use major trends as positioning and investment thesis
When It's True
When the trend creates scarcity in the opposite direction
When It's Risky
When opposing trend is fundamental rather than creating temporary imbalance
How to Apply
Identify what becomes scarce as trend accelerates
Position your business as the scarce alternative
Use trend momentum to validate your strategy
Example Scenario
“Building live events business while everyone else chases AI, using AI's commoditization of digital as validation for physical experiences”
Related Knowledge
My teeth are a permission slip
Products can give customers permission to express parts of themselves they normally can't access
Perfect Landing Page Framework
A systematic approach to landing page design that maximizes conversions through clear value proposition, social proof, u
Permission Slip Product Framework
Reframing simple products as tools that give customers permission to express a desired version of themselves
Anti-Positioning Strategy
Positioning your business as the opposite of a dominant trend, using that contrast to create value and differentiation
Build a local service business using viral content marketing
400,000+ views on videos, national brand recognition, premium pricing, constant demand pipeline
Build transferable money-making skills while working in any business
Owning a core business skill that transfers across industries and creates ownership opportunities