My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

“all content is now marketing and all marketing is now content”

marketingcontentstrategy

What It Means

The distinction between content creation and marketing has disappeared - every piece of content serves both audience value and business promotion

Traditional advertising is less effective than valuable content that builds trust over time before selling

In markets where trust is important, for personal brands, and when selling premium or complex products

In commodity markets, when immediate sales are needed, or for products that don't require trust-building

Create content that demonstrates expertise relevant to your eventual product

Focus on providing value before asking for anything in return

Document your process and results publicly to build credibility

“Fitness expert spends 2 years sharing workout videos and transformation results, then launches $200/month coaching program to engaged audience”

Pivot vs Persevere Decision Framework

A structured approach to deciding whether to continue with current strategy or change direction using time-boxed milesto

All Content is Marketing Framework

Strategy where content creation and marketing become indistinguishable - every piece of content serves both audience val

Discover and validate business ideas through direct customer research

Identified pain point with paying customers willing to pay premium for better solution

Capture early value from new platform launches

First-mover advantage on new platform with significant user adoption before competition increases

Owner Psychology as Business Root Cause

All business problems ultimately trace back to the psychology, fears, and mental blocks of the business owner

Experience Over Belief Trading

People's stated preferences (what they say they want) often differ from revealed preferences (what they actually do), so