My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

“ship more”

executionvolumesuccess_rate

What It Means

Success comes from high volume of attempts rather than perfecting individual projects, since most projects fail regardless of effort

Perfectionism and over-planning often prevent entrepreneurs from discovering what actually works in the market

For digital products with low marginal costs, when learning what market wants, during experimentation phases

For capital-intensive businesses, when reputation damage is high, or when regulatory compliance is required

Set aggressive shipping deadlines to prevent over-engineering

Launch minimum viable versions to test market response

Treat failures as data points rather than personal defeats

Focus on quantity of experiments over quality of individual attempts

“Developer builds 10 simple web tools in 6 months, 9 fail but 1 becomes profitable SaaS business”

Pivot vs Persevere Decision Framework

A structured approach to deciding whether to continue with current strategy or change direction using time-boxed milesto

All Content is Marketing Framework

Strategy where content creation and marketing become indistinguishable - every piece of content serves both audience val

Discover and validate business ideas through direct customer research

Identified pain point with paying customers willing to pay premium for better solution

Capture early value from new platform launches

First-mover advantage on new platform with significant user adoption before competition increases

Owner Psychology as Business Root Cause

All business problems ultimately trace back to the psychology, fears, and mental blocks of the business owner

Experience Over Belief Trading

People's stated preferences (what they say they want) often differ from revealed preferences (what they actually do), so