My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Create exceptional customer experience that naturally drives referrals
Why It Works
Satisfied customers become authentic advocates when the experience provides genuine value and social currency
Prerequisites
How to Execute
Focus obsessively on customer experience quality
Build community elements into the service
Make the experience inherently shareable
Encourage but don't force customer sharing
When It Fails
When product doesn't meaningfully exceed alternatives, when target market isn't naturally social, or when the experience isn't inherently remarkable
Real Example
“Solidcore created such engaging pilates classes with strong community feel that customers naturally invited friends and talked about it, driving organic growth”
Related Knowledge
Premium Pilates Studio Chain
Traditional gyms lack community and premium experience; generic pilates lacks intensity and cool factor
Word-of-mouth: Create story-worthy customer experiences
People naturally share memorable experiences, especially when they feel genuinely surprised or cared for.
Trust the Process Framework
A decision-making approach where you commit to executing a well-researched plan despite emotional discomfort or temporary setbacks, separating logic from emotion throughout execution.
Launch profitable boutique fitness studio with strong unit economics
Month one revenue of $90k+, ability to pay founder $1M+ salary by year two, and pathway to multi-location expansion with
Emotion-Logic Separation
A decision-making approach that consciously separates emotional responses from logical evaluation, especially during high-stakes or stressful situations involving significant capital or risk.
Process trust over emotional decision-making
Most people fail not due to bad strategies but due to abandoning good strategies during normal variance periods