My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Identify and exploit new platform features before they become saturated
Why It Works
New features have less competition and platforms algorithmically promote them to encourage adoption, creating temporary windows of cheap attention.
Prerequisites
How to Execute
Set up alerts for platform feature announcements
Test new features immediately upon release
Create content specifically designed for the new format
Scale quickly if early tests show promise
Move on when competition increases and effectiveness decreases
When It Fails
When you're too slow to adopt, when the feature doesn't match your content style, or when you don't have systems to execute quickly enough.
Real Example
“LinkedIn newsletters were underutilized when first launched. Early adopters built large subscriber bases with minimal competition, but effectiveness decreased as more creators adopted the format.”
Related Knowledge
Filtered Trending Dashboard
Break the Web shows trending topics but mixes news, politics, and pop culture, making it hard to focus on relevant trends for business purposes.
PACK Framework (Platforms And Culture Knowledge)
A systematic approach to identifying underpriced attention opportunities by tracking platform mechanics and cultural trends simultaneously.
Day Trading Attention
Treating attention as a tradeable asset class where you identify underpriced attention opportunities and execute quickly before markets correct.
Jockey Over Horse Investment Philosophy
Prioritizing the quality and capabilities of the founder/team over the business idea when making investment decisions.
Create a cultural moment around taking action on opportunities
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.
Build a sustainable daily gratitude practice that actually shifts mood and perspective
You automatically notice 10-15 small things to be grateful for throughout each day, leading to improved mood, reduced anxiety, and better decision-making under stress.