My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Powerful demonstrations will always beat explanations for creating memorable marketing because they tap into how humans learn physics from birth
The Reasoning
Human brains are optimized for learning through physics demonstrations since survival depends on understanding physical reality. Marketing demonstrations mimic this fundamental learning process.
What Needs to Be True
- Human learning remains fundamentally visual and experiential
- Attention spans continue to decrease requiring immediate impact
- Social sharing favors dramatic visual content
- Memory formation works better with physical demonstrations
Counterargument
Complex B2B products may require detailed explanations that demonstrations can't provide, and some industries are too regulated for dramatic demonstrations
What Would Change This View
Evidence that explanation-based marketing consistently outperforms demonstration-based marketing in memory retention and conversion
Implications for Builders
Invest in creative demonstration concepts over explainer videos
Test demonstration-first marketing approaches
Train teams to think in physics demonstrations not feature explanations
Budget for higher production quality demonstration content
Example Application
“Instead of explaining how security software works, demonstrate hacker failing to crack protected data live on stage while unprotected data gets compromised immediately”
Related Knowledge
Seven Human Hijacks Framework
Seven psychological triggers that hijack the limbic system and force attention, making humans unable to resist paying at
Mario Marketing Model
Marketing framework that focuses on selling the customer transformation from small Mario to big Mario who shoots firebal
Three Market Evolution Stages
Framework showing how markets evolve through clueless, curious, and saturated stages, requiring different marketing appr
Create unforgettable proof that hijacks audience attention and memory
Demonstration becomes permanently lodged in viewer memory and creates viral sharing, like remembering fried egg drug com
Create movement by positioning product as tool for rebellion against status quo
Customers adopt product as badge of rebellion, generating organic word-of-mouth and tribal loyalty against established p
Event Psychology Model
Humans cannot resist investigating when they see other humans gathered around something, making events automatically gen