My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The difference between first and second place in content and business is not linear but exponential - often 1000x or more
The Reasoning
Internet dynamics consolidate production while democratizing consumption, creating winner-take-all markets where slight differences in quality create massive differences in rewards
What Needs to Be True
- Network effects continue to strengthen
- Attention remains scarce while content increases
- Quality differences remain detectable by audiences
- Distribution platforms maintain algorithmic amplification of top performers
Counterargument
Many successful businesses exist in second and third place, local markets don't follow winner-take-all dynamics
What Would Change This View
Evidence of second-place businesses achieving comparable rewards, algorithmic changes that flatten distribution curves
Implications for Builders
Focus intensely on being #1 in your niche rather than just good
Better to be first in small market than second in large market
Invest disproportionately in content quality and differentiation
Accept higher risk for shot at exponential rewards
Example Application
“500 million people watched Usain Bolt but nobody knows who got second place despite 0.02 second difference”
Related Knowledge
Perfect Landing Page Framework
A systematic approach to landing page design that maximizes conversions through clear value proposition, social proof, u
Permission Slip Product Framework
Reframing simple products as tools that give customers permission to express a desired version of themselves
Anti-Positioning Strategy
Positioning your business as the opposite of a dominant trend, using that contrast to create value and differentiation
Build a local service business using viral content marketing
400,000+ views on videos, national brand recognition, premium pricing, constant demand pipeline
Build transferable money-making skills while working in any business
Owning a core business skill that transfers across industries and creates ownership opportunities
Content as Business Elevator vs Treadmill
Content creation can either be an elevator that rapidly advances your business or a treadmill that keeps you busy withou