My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The mom market is significantly undervalued for B2B and B2C products, representing a trillion-dollar opportunity for vertical solutions
The Reasoning
Moms have high engagement rates, strong purchasing power, network effects through recommendations, and are underserved by current tech solutions focused on male-dominated markets
What Needs to Be True
- Moms have consistent purchasing patterns across demographics
- Word-of-mouth recommendations drive significant sales
- Current products don't serve mom-specific needs well
- Moms will pay premium for trusted solutions
Counterargument
Mom market is difficult to monetize because it's price-sensitive and fragmented across too many micro-niches to build scalable businesses
What Would Change This View
Data showing mom-focused startups consistently failing to achieve scale or struggling with customer acquisition costs
Implications for Builders
Focus on trust and recommendations over flashy features
Build community features into products
Price for value not just cost-plus
Understand the decision-making process involves multiple family members
Example Application
“Stanley mug grew from $70M to $750M in 3 years by pivoting from construction workers to moms who valued hydration, style, and social proof - proving mom market can drive massive scale”
Related Knowledge
Drunk Ideas Method
A systematic approach to generating and sharing half-baked business ideas by using alcohol (or pretending to drink) as s
Great Ideas Remix Framework
Taking proven successful concepts and applying them to different markets, demographics, or contexts while maintaining th
Force habit formation through controlled environment elimination of choice
Participants leave with established healthy habits around sleep, diet, exercise, and mindfulness that persist after retu
Asymmetric Upside Decision Making
Making decisions where the potential upside significantly outweighs the downside risk, even if the probability of succes
Choice Removal for Behavior Change
Creating behavior change by eliminating choice and options rather than relying on willpower or motivation
Mom and Pop beats Big Corporate
Entrepreneurs should embrace scrappy, personal aesthetics rather than trying to appear large and professional