My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Software companies that grow slowly (4+ years to $100k MRR) often have better exits than fast-growth companies

Spiciness

contrarian_take

Slow growth often indicates solving real problems with sustainable business models, while fast growth can mask fundamental issues

Slow growth often indicates poor product-market fit, limited market size, or execution problems that rarely resolve themselves

Data showing most slow-growth software companies fail vs succeed, or evidence that speed of growth doesn't correlate with exit quality

Don't abandon software companies too quickly if fundamentals are sound

Focus on retention and customer satisfaction over growth rate

Be prepared for 5-10 year journey in B2B software

Validate problem deeply before optimizing for speed

“Follow-up Boss took 4 years to reach $100k MRR but eventually sold for $500M due to strong customer retention and market position”

Pivot vs Persevere Decision Framework

A structured approach to deciding whether to continue with current strategy or change direction using time-boxed milesto

All Content is Marketing Framework

Strategy where content creation and marketing become indistinguishable - every piece of content serves both audience val

Discover and validate business ideas through direct customer research

Identified pain point with paying customers willing to pay premium for better solution

Capture early value from new platform launches

First-mover advantage on new platform with significant user adoption before competition increases

Owner Psychology as Business Root Cause

All business problems ultimately trace back to the psychology, fears, and mental blocks of the business owner

Experience Over Belief Trading

People's stated preferences (what they say they want) often differ from revealed preferences (what they actually do), so