My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Massive acceleration of attention fragmentation across platforms
Timeframe: Already happening, accelerating through 2025-2030
What's Changing
Attention is becoming increasingly fragmented across more platforms and formats, making traditional mass media approaches less effective while creating more arbitrage opportunities.
Driving Forces
New platforms launching regularly (TikTok, Clubhouse, etc.)
Platform feature proliferation (YouTube Shorts vs long-form)
Generational differences in platform usage
Algorithm changes creating sub-niches within platforms
Global platforms requiring localized approaches
Winners
- Agile marketers who can quickly adapt across platforms
- Content creation agencies with multi-platform expertise
- Tools that help manage multi-platform presence
- Brands that master platform-specific content formats
Losers
- Traditional mass media buying approaches
- Single-platform focused creators and businesses
- Large companies too slow to adapt to new platforms
- Marketers who rely on 'set it and forget it' strategies
How to Position Yourself
Build systems for rapid platform testing and measurement
Develop content creation workflows that work across formats
Hire team members native to emerging platforms
Create platform-specific content rather than repurposing
Monitor new platform launches and beta test early
Early Signals to Watch
Example Implementation
“A B2B company realizes LinkedIn newsletters work differently than LinkedIn posts, creates separate strategies for each, discovers newsletter approach generates 5x more leads, then applies similar format-specific thinking to other platforms.”
Related Knowledge
Filtered Trending Dashboard
Break the Web shows trending topics but mixes news, politics, and pop culture, making it hard to focus on relevant trends for business purposes.
PACK Framework (Platforms And Culture Knowledge)
A systematic approach to identifying underpriced attention opportunities by tracking platform mechanics and cultural trends simultaneously.
Day Trading Attention
Treating attention as a tradeable asset class where you identify underpriced attention opportunities and execute quickly before markets correct.
Jockey Over Horse Investment Philosophy
Prioritizing the quality and capabilities of the founder/team over the business idea when making investment decisions.
Create a cultural moment around taking action on opportunities
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.
Build a sustainable daily gratitude practice that actually shifts mood and perspective
You automatically notice 10-15 small things to be grateful for throughout each day, leading to improved mood, reduced anxiety, and better decision-making under stress.