My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Neurological patterns are more important than cultural trends in marketing effectiveness

People still remember jingles from childhood despite not hearing them for decades

Marketers should prioritize brain science over industry fashion when choosing tactics

Consumer sophistication and cultural evolution make old tactics ineffective

Reviving jingle marketing while competitors focus on sophisticated visual branding

Earworm Marketing Principle

Marketing messages packaged as repetitive musical snippets create stronger memory encoding than visual or spoken message

Skin-in-Game Crowd Wisdom

Collective predictions become more accurate when participants risk their own money rather than just offering opinions

Jingle Effectiveness Framework

A framework for creating memorable brand messaging using three core elements: strategic cringiness, repetitive brand men

Whale-Based Monetization Framework

A revenue model where majority of income comes from tiny percentage of users ('whales') who spend extremely large amount

Bring back jingle marketing for modern brands using updated distribution channels

Measurable increase in brand recall, organic sharing of jingle content, and ability to track phone numbers/URLs mentione

Use prediction markets as superior alternative to traditional polling and market research

More accurate predictions than traditional polls, real-time sentiment tracking, and actionable insights for decision-mak