My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Business success comes from focusing on immediate obvious problems rather than long-term strategic planning

Shepherd tripled by focusing on simple customer segmentation rather than complex growth strategies

Operators should prioritize tactical execution over strategic planning in most cases

Strategic thinking and long-term planning are essential for sustainable competitive advantage

Instead of creating complex quarterly plans, focus only on solving the most obvious current business problem

Reinvestment Runway Analysis

Evaluating businesses based on how effectively they can reinvest profits back into growth versus needing to deploy capit

Gossip as Information Efficiency

Using other people's experiences and recommendations as an efficient way to make decisions without direct experience

Plunge Tour Marketing

A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area w

Eat This Not That Content Format

A content format that directly compares mainstream products against better alternatives, explaining why one is bad and p

Six Inches Framework

A business execution philosophy focused on tackling the most immediate, obvious problem in front of you rather than comp

Comfortable Beginner Framework

A systematic approach to entering new fields by accepting beginner status, hiring experts as teachers, and building know