My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Gossip as Information Efficiency
Using other people's experiences and recommendations as an efficient way to make decisions without direct experience
Decision Rule
Trust credible sources for domains where personal testing is inefficient or impossible, until they prove untrustworthy
How It Works
Evolutionary adaptation allowing tribes to share knowledge about threats, opportunities, and resources without everyone needing direct experience
Failure Modes
Trusting sources with misaligned incentives
Not updating when trusted sources prove wrong
Over-relying on gossip for critical decisions
Example Decision
“Following Andrew Huberman's supplement recommendations instead of reading hundreds of research papers yourself, while monitoring his credibility over time”
Related Knowledge
Business success comes from focusing on immediate obvious problems rather than long-term strategic p
Operators should prioritize tactical execution over strategic planning in most cases
Learning from experts is more efficient than self-directed learning for successful people
Successful people should budget significantly for expert-led learning rather than trying to learn everything themselves
Plunge Tour Marketing
A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area w
Eat This Not That Content Format
A content format that directly compares mainstream products against better alternatives, explaining why one is bad and p
Six Inches Framework
A business execution philosophy focused on tackling the most immediate, obvious problem in front of you rather than comp
Comfortable Beginner Framework
A systematic approach to entering new fields by accepting beginner status, hiring experts as teachers, and building know