My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I don't remember my wife's phone number but I can recite all these jingles”
What It Means
Musical advertising creates stronger memory patterns than practical information
Why It Matters
Demonstrates superior memorability of jingle format over regular information
When It's True
When information is packaged in memorable musical format with repetition
When It's Risky
May not apply to all demographics or cultural contexts
How to Apply
Justify investment in audio marketing
Argue for memorable over sophisticated messaging
Design repetitive brand messaging
Example Scenario
“Convincing client to invest in jingle instead of visual campaign”
Related Knowledge
Jingle Effectiveness Framework
A framework for creating memorable brand messaging using three core elements: strategic cringiness, repetitive brand men
Whale-Based Monetization Framework
A revenue model where majority of income comes from tiny percentage of users ('whales') who spend extremely large amount
Bring back jingle marketing for modern brands using updated distribution channels
Measurable increase in brand recall, organic sharing of jingle content, and ability to track phone numbers/URLs mentione
Use prediction markets as superior alternative to traditional polling and market research
More accurate predictions than traditional polls, real-time sentiment tracking, and actionable insights for decision-mak
Earworm Marketing Principle
Marketing messages packaged as repetitive musical snippets create stronger memory encoding than visual or spoken message
Skin-in-Game Crowd Wisdom
Collective predictions become more accurate when participants risk their own money rather than just offering opinions