My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“My two favorite words in the English language: distressed asset”
What It Means
Greatest investment opportunities come from assets selling below intrinsic value due to temporary problems
Why It Matters
Contrarian investing approach can generate outsized returns when others are fearful
When It's True
When underlying asset quality remains strong despite market perception issues
When It's Risky
When distress reflects fundamental business model problems rather than temporary issues
How to Apply
Look for quality assets with temporary problems
Investigate why assets are distressed before buying
Have patience to wait through recovery cycle
Example Scenario
“High-quality real estate in good neighborhood selling cheap due to foreclosure, market panic, or temporary local issues.”
Related Knowledge
when I See Fire I run towards it
Experienced investors should move toward crisis situations rather than away from them, as crises create opportunities
fish were the fish swim not where the fishermen stand
Look for business opportunities where real demand exists, not where all entrepreneurs are competing
I look for things that are hated and unloved
Investment strategy focused on assets with widespread negative sentiment, betting that hatred creates undervaluation opp
trouble is opportunity
Crisis situations often create mispricings and opportunities for sophisticated investors willing to act when others flee
Crisis Contrarian Investment Framework
Investment approach that involves buying assets when everyone else is selling during market crashes or crisis periods
Strategic Brand Element Copying
Systematically borrowing proven visual and design elements from successful brands to quickly establish professional bran