My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“fish were the fish swim not where the fishermen stand”
What It Means
Look for business opportunities where real demand exists, not where all entrepreneurs are competing
Why It Matters
Most entrepreneurs cluster in obvious markets creating oversaturation while real opportunities exist in overlooked niches
When It's True
When you can find passionate communities with unmet needs in areas others dismiss
When It's Risky
When the niche is too small to scale or you lack domain expertise
How to Apply
Follow curiosity into unconventional spaces
Avoid trending entrepreneur areas
Look for boring but profitable niches
Example Scenario
“Finding quilting community opportunity while everyone else chases AI startups”
Related Knowledge
My two favorite words in the English language: distressed asset
Greatest investment opportunities come from assets selling below intrinsic value due to temporary problems
when I See Fire I run towards it
Experienced investors should move toward crisis situations rather than away from them, as crises create opportunities
Fish Where The Fish Swim Framework
Look for business opportunities in niches where demand exists but few entrepreneurs are competing, rather than crowded m
Man Must Become Chocolate Framework
To succeed with a product, founders must obsess deeply enough to become genuine experts, not just celebrity endorsers or
Dominate retail distribution through obsessive attention to in-store execution
Products are perfectly displayed, stocked, and positioned in stores leading to maximum sales velocity and retailer satis
Game Selection Over Game Optimization
Choosing the right game to play matters more than optimizing performance within the wrong game