My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Business is the six inches right in front of your face”
What It Means
Focus on solving immediate obvious problems rather than complex long-term planning
Why It Matters
Prevents analysis paralysis and forces action on what actually matters right now
When It's True
During rapid growth phases, operational crises, or when overwhelmed by strategic options
When It's Risky
For major strategic decisions, capital allocation, or fundamental business model changes
How to Apply
Identify the most obvious current problem
Focus only on that one issue
Execute quickly
Move to next obvious problem
Example Scenario
“Instead of complex growth planning, simply analyze best vs worst customers and focus marketing on the best segment”
Related Knowledge
money's in the bank but the rents still due
Fundraising is just the beginning - the real work of building the business still needs to happen
Plunge Tour Marketing
A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area w
Eat This Not That Content Format
A content format that directly compares mainstream products against better alternatives, explaining why one is bad and p
Six Inches Framework
A business execution philosophy focused on tackling the most immediate, obvious problem in front of you rather than comp
Comfortable Beginner Framework
A systematic approach to entering new fields by accepting beginner status, hiring experts as teachers, and building know
Scale a physical wellness product from zero to $100M+ revenue
$100M+ annual revenue, 7-10x ROAS on advertising, profitable growth without external funding